EVENT BRANDING
BRIEF: Design a range of branding materials for The Future Film Forum 2022. The event brand needs to identify, promote and provide information about the event. Apply the brand to: A2 poster, programme, and a digital asset for social media.
SOLUTION: The design illustrates the phrase 'emerging voices' from the event tagline and recognises that this was the first year the event welcomed multiple female 'Masters'.
Branding consists of a mouth emerging from pixels, which is turned on its side to also reflect part of the female anatomy. The use
of a bold san serif typeface challenges considerations of femininity and connotes a strong voice with a strong message.
of a bold san serif typeface challenges considerations of femininity and connotes a strong voice with a strong message.
Poster: This is an annual event for a consistent and targeted audience, therefore the promotional poster contains the annually changeable information: event dates and names of the masters.
Programme: Folded to an easily transportable size, the almost square programme unfolds to reveal the mouth, which is then opened to reveal the programme within. Programme information is divided into three sections and organised through minimal use of colour.
Digital asset: Typographic animation to 'The Future is Female' by Madame Gandhi.
